Some Realtors’ Marketing Technique: Brutal Honesty

In films for out-of-state prospective buyers, some Realtors place out flaws upfront. They say it sets realistic expectations, lowers buyer’s regret and results in client have confidence in.

NEW YORK – Far more and much more Realtors are beginning to voice blunt views on their YouTube movies about prospective disadvantages for out-of-staters thinking of a shift to their place, which they say differentiates them for their honesty, sets sensible expectations and lowers buyer’s remorse.

The brokers say it also stops them from acquiring to enable needy property owners who may possibly be in excess of their heads when relocating.

Southwest Florida true estate expert Craig Cunha includes opinions in his films from consumers who moved to Florida in the pandemic. Amid them is Zach Curtis, a distant tech worker who moved from Colorado to Punta Gorda seven months in the past with his wife and two sons. Curtis has issues with the drivers in the neighborhood, which Cunha aired in one online video.

In yet another video clip, Cunha, sporting a polo shirt with palm trees and drinking water views behind him, tells viewers, “I really appreciate living in Florida.” On the other hand, he provides, “What I’m attempting to notify you is you may not.”

Supply: Wall Street Journal (02/07/22) Levitz, Jennifer

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