December 7, 2023


Making a New Home

Writing Copy That Sells High-End Homes

1 min read

A fantastic property description will make the property charm to a selection of potential buyers, but luxurious residences normally have a defining design and style. If so, emphasis on that home’s uniqueness.

NEW YORK – Diane Hartley, Institute for Luxury Household internet marketing president, provides a technique for writing productive serious estate copy for high-end residences:

  • Take into account how a offered residence ought to be framed. “While it’s commonly a fantastic plan to let the buyer to photograph by themselves in the house by keeping the description imprecise, from time to time it assists to get particular,” Hartley writes. “Especially for homes with defining qualities, try out framing them accordingly.”
  • Pick out a title that grabs the supposed audience’s attention. Hartley implies “using exclusive adjectives, or at minimum adjectives other than ‘beautiful,’ ‘awesome’ or ‘amazing,’ as they will make the title stand out.” The goal is to hook the reader and entice them to do extra exploration.
  • Pack in specifics without having shedding coherence. Hartley recommends using tactile and vivid word possibilities. “When producing actual estate descriptions, consider participating in off the photographs to generate the most cohesive copy,” she says, including that the images ought to depict the options mentioned in the duplicate.
  • Use buzzwords the viewers is hunting for – and verbs that emphasize action in get to make a feeling of urgency.

Supply: RISMedia (07/15/21) Hartley, Diane

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