September 28, 2023


Making a New Home

For Many Agents, Instagram Is Marketing’s Gold Standard

2 min read

The applications on Instagram may well be much more serious estate-welcoming that some other social media platforms – and they’re a good area to highlight listings.

AUSTIN, Texas – Among the social media platforms, Instagram remains the gold common for several agents and brokers who say it is an important way to established on their own aside even though attracting much more company.

Instagram is however most effective-recognized for the Feed, a vertically scrolling stream of photos and films, primarily based on algorithms that prioritize information primarily based on what it predicts users like most.

Stories is one more crucial feature. It appears at the best of the app but disappears after 24 hrs. Once a person faucets a tale, it autoplays and will immediately load the up coming tale if a consumer doesn’t faucet out of the area.

Meanwhile, Reels introduced in 2020. It allows buyers obtain Reels by using a “play” button at the base of the application. Reels are oriented all over video, and buyers scroll by means of written content by swiping up.

Ian Grossman, a Keller Williams agent primarily based in Austin, Texas, to begin with posted visuals of households for sale, but he at some point started adding memes and in particular video clips.

Loida Velasquez, an agent in Southern California with eXp Realty, conducts a recurring stay video show on Instagram that entails interviewing influential gals in the company.

“When I’ve incorporated myself and my hobbies, that has enabled me to connect to folks on a distinct degree, outdoors of actual estate,” Velasquez claims.

Eric Simon, a certified agent who runs a true estate-centered media enterprise, believes brokers should really concentrate on a particular audience, these as men and women in their location. Other recommendations from agents include working with precise hashtags to concentrate on audiences, adhering to and participating with larger sized and more effective accounts, and cross-promoting throughout several platforms.

Resource: Inman (09/30/21) Dalrymple II, Jim

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