A podcast can connect you to a whole lot of men and women and remaining “the group expert” can attract in a large amount of leads. If you are heading to do a podcast, focus on that nearby perception.
NEW YORK – When growing a serious estate manufacturer, a essential intention is to make believe in in your local local community and grow to be a voice of authority. To this conclusion, serious estate agents ought to contemplate launching a podcast.
Maria Quattrone, founder and CEO of Maria Quattrone & Associates in Philadelphia, has recorded extra than 150 Facebook stay activities considering that the onset of the pandemic, and converted them into the Be the Remedy podcast.
In the podcast, brokers report an episode each week and as usually as 3 instances per week. They alternate among two styles of shows – “Mega Agent,” which functions friends in genuine estate throughout the place and even in Canada, and “Business” episodes, which aim on community leaders and group businesses.
Brokers fascinated in beginning a podcast must commence by generating a topic, which need to be a thing that’s meaningful to agents and their group. Be the Option, for occasion, seeks to be the group that will get homes sold following other brokers or brokerages fall short.
Subsequent, commit in great recording machines, these types of as a webcam, ring mild and a headset with an external microphone. Suggestions for a thriving podcast series contain:
- Develop a committed space for interviews
- Research guests effectively in advance of time
- Listen intently to guests instead than working by a checklist of queries talk to adhere to-up queries based mostly on what the guest states
- Be consistent and promote the podcast by way of e-blasts, social media and other platforms
- The concentration shouldn’t be on a individual agent. It ought to be about understanding, networking and remaining plugged in to what’s happening domestically and further than
Supply: Inman (09/23/21) Quattrone, Maria
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