24/05/2022

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Making a New Home

Most Important Part of Email Marketing? Your Subject Line

2 min read

Not just any subject matter line will do, in accordance to a new client study. “Just offered in your area” and “real estate sector snapshot” topped the listing of winners.

NEW YORK – Messages consistently flood consumers’ e-mail inboxes, so how do you make yours stand out? Use efficient subject matter strains that make them acquire see.

A consumer study from ActivePipe, an email marketing and advertising agency, discovered the subsequent issue lines produce the most opens on email messages sent from actual estate specialists:

  1. “Just offered in your area”
  2. “Real estate industry snapshot for your area”
  3. “Have you been wondering what your residence is really worth?”
  4. “List now or afterwards – why the [enter season] sector pays dividends”
  5. “Six measures to get your property completely ready for a listing”
  6. “Thinking about a vacation home?”

In accordance to the study, normal electronic communications via electronic mail tends to supply the maximum amount of client loyalty, primarily if the receiver previously has a connection with that Realtor. Clientele are much more possible to open up an email and follow up if there’s an current relationship and some level of believe in.

What kind of email messages do existing consumers like?

Once an agent has landed a client, the goal is to keep them engaged but not emotion pressured. For this team, the study identified the best engagement between customers tended to be recent listings and comps. Among sellers, market traits for the location landed at the best, even though “recently sold” data intrigued equally potential buyers and sellers.

Soon after a transaction, customers say they prefer regular monthly email messages and newsletters, quarterly phone calls, emails or texts on particular events, this kind of as birthdays or holiday seasons. They also enjoy a stick to-up via telephone comply with-up following the transaction to verify pleasure and accomplishment.

Resource: “Driving Buyer and Seller Loyalty in Serious Estate,” ActivePipe (2021)

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